What is Social Media Marketing?
Social Media Marketing is a digital marketing technique where using social media apps as a tool for marketing products and services. Social media helps the business to build brand awareness, build trust, generate sales, and drive traffic to the websites. In social media, you have both organic and paid ways to market.
Does social media marketing really work?
Kepios Analysis shows that there are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population. Social media users have continued to grow over the past year, with 190 million new users joining social media since this time last year. With the large number of social media users globally, there is no doubt that social media marketing is an effective channel to reach your target audiences online.
Benefits of social media marketing
If the audience in your social media networks are bigger and most engaged then it will be easy to achieve the marketing goals.
Social Media Increases the brand awareness in people.
In social media we can retarget the audience who are most interested.
In social media we can improve seo by generating traffic to the website.
Social Media allows you to reach the larger audience.
In social media we will get the best Return on Investment.
In social media we can make our own, organic content for free.
Types of Social Media Marketing
- content marketing or content creation.
- influencer marketing.
- social media management and community management
- paid media.
- building your following.
- contributing to forums.
The 5 Core Pillars of SMM.
- Planning and Publishing.
- Listening and engagement.
- Analytics and Reporting.
Steps to Create a Brilliant Social Media Marketing Strategy
- Identify your goals.
- Choose the best platform’s according to audience necessity.
- Create a schedule.
- Engage with your audience.
- Track the right metrics.
- Adapt, learn and grow.
Communities, conversations, channels, and campaigns these are the Four C’s of social media marketing, and mastering these functional areas requires that you have the right tools and the right mindset.
Best Social Media Manager Responsibilities:
A social media manager is a social media marketing expert who assists all types of businesses to build their social presence.
The following are the steps a social media manager would do for your accounts:
Creating Social media strategy: developing social media objectives, content pillars, tone of voice guidelines, and posting schedules to help clients hit their business goals.
Managing Content calendar: coming up with the post topics, key messages and phasing of social media posts across the clients’ different social media platforms.
Creating Social media content: from designing graphics to filming Instagram Reels and TikToks to capturing click-worthy photography.
Copywriting: Creating on-brand captions and social media text to persuade and convert people into paying clients.
Scheduling Social media content: using tools and platforms to schedule posts ahead of time and ensure every piece of content is published at the right time.
Management communities: monitoring social media activity, responding to messages and comments and sparking engagement from a client’s audience.
Social media reporting: From a client’s insights and analytics we develop monthly social media reports.
Why Should You Pick Us?
- Increased Brand Awareness
- Generate Inbound Traffic
- Higher Conversion Rates
What Do We Offer?
- Organic Social Media Strategy
- Social Media Audit
- Paid Social Ads
Social media marketing is good for the businesses to market their product or services. It has advantages and disadvantages but for digital markets its only advantages where you invest and get return on investment. Moreover in social media marketing the trust building is very important should give reply to each and every messages and comments. As we studied in the above points there is very large number of audience in the social media which is a very good platform to reach large number of clients and covert them.